Focus group discussion

● We have designed our own mechanism for FG participant recruitment.

● We conduct Video link supported FGs with the possibility for the Client to follow the group discussion process in on-line mode.

In depth interviews

● A research tool for deeper qualitative information through F2F long interviews.

In-Hall testing

● An ideal qualitative research tool to provide maximum information about different attributes of a brand/service (product name, packaging, advertising comprehension, etc.).

Research types

● AdHoc – tailored projects aimed to the Client’s one-time direct needs
● Tracking – ongoing projects to observe trends over time
● Omnibus – syndicated studies with separated divisions in the instrument containing special questions devoted to different brands.

Out of house advertising audit/monitoring

● Possessing outdoor surveying smart techniques in real experience, as well as data collection capacity all over Armenia, we are able to audit existence of the Clients’ and its competitor’s OOH advertising, visibility and condition.
● We reveal the attractiveness of OOH advertising by interviewing pedestrians through street intercepts/observations.

Mystery shopping

● Imr Mystery shopping projects are supported by specially designed on-line platform,
● We have sound experience of conducting Mystery shopping projects in Banking, Insurance and Retail sectors.

Data collection methods

● F2F interviewing
● Computer assisted telephone interviewing (CATI)
●  On-line

Research product

● Usage and Attitude (U&A) study
● Customer Satisfaction Measurement (CSM)
● Advertising efficiency measurement
● Retail audit
● Merchandizing Monitoring

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